Fiat's New Ad Features Horse Heads And Robots, And It's Made Entirely Out Of GIFs [THE BRIEF]

Fiat released a creative new campaign made entirely out of GIFs. Some of the featured GIFs include cartoon horses shooting out of a Fiat as people in horse heads dance around the car and a cat trying to catch a speeding car on a TV screen. Ad Age reports that the GIFs were originally intended for the company’s Tumblr page, but Chrysler CMO Oliver Francois says he thought they were, “Crazy weird. Crazy fun. Crazy cheap to produce as well.”   The New York Times reports that Univision, the S...